Probably the first though that came into your mind was: “Nothing is unconventional nowadays”…And when you will get know about this marketing activity: “Is there anything more conventional than this!?” Well… this is in fact very unconventional for us – off-line marketing!

What? You should know “what”, if you have already seen the pictures of the last post (if you didn’t – they’re quite nice ;)). It was our off-line marketing party at the Baltic Beach Party – two extraordinary brothers Quiz and Boom, two exotic girls, our “tuned” car (with a title “My chief doesn’t play QuizBoom”) and all the responsive people of the Baltic Beach party!

How? Our guys were just hanging around the party, communicating with people (or vice versa – people were communication with them), even having a friendly conversation with the local police! Both – the QuizBoom team and our car got quite big interest of the people around. Actually everything happened very naturally – nothing forced or theatrical (maybe except the brothers :))… 

The result? The main result definitely is cheerfully spent time with jokes and laughter, and a good mood – both for us and the new friends of QuizBoom.com. If you want some “hard data” – unfortunately it is not so easy to measure the effect of such marketing party (read – “marketing activity”), thus it is also a bit difficult to create a balance sheet.

Costs – nothing much (especially if it is possible to organize the car from friends at the party place)… “Income”? Pictures of the party (@flickr and other big sites) might bring some people to QuizBoom. People from the party – even if they won’t play QuizBoom, they, hopefully, will remember us, which is also for good! Here I could refer to such keyword as “brand building”…

Worth doing it? It probably depends on the “size” of the party. As Baltic Beach Party is one of the biggest summer festivals of Baltic States (50,000 visitors!) – it was definitely worth doing it! For comparatively low cost we made many people smile and know us! We consider this as a small step towards future recognition.